MEET ALEXANDRA:
For as long as I can remember, I’ve been a girly girl. I love anything that makes me feel feminine, sexy, confident, and powerful—anything that makes me feel like I can own any room I walk into. From fashion to skincare, makeup, and fitness, I truly believe that when you look good, you feel good.
As women, investing in ourselves benefits not only us but also everyone around us. When we feel our best, we show up as better friends, daughters, sisters, students, mothers, and dreamers. When our cup is full and we prioritize self-care, we can take better care of those around us. To me, investing in yourself is the highest form of self-love. I’m a firm believer in doing what makes you happy, and as a girls’ girl, I wholeheartedly support the women who embrace that same mindset.
HOW IT BEGAN:
I've always had an entrepreneurial spirit, but for a long time, I couldn't quite pinpoint exactly what I wanted to do. Over the years, I realized that my life has always been centered around women. I’m incredibly close to my mom and my two little sisters, so when I set out to create a product I was passionate about, I made sure it was something I could see my own mom and sisters wearing.
My love for shapewear started when I was just a kid. Watching my mom get ready every day, I noticed that shapewear was a staple in our household. In fact, the very first GRWM moments I ever saw weren’t on YouTube—they were my mom getting dressed, putting on her shapewear like a second skin, slipping into her heels, and spritzing on her favorite perfume. She was—and still is—the epitome of divine femininity. I saw firsthand how her confidence elevated as she got ready, and the impact that shapewear makes has stuck with me ever since.
Fast forward to today, and I am so proud to bring my own shapewear brand to life. With Curvitas, my goal is to instill confidence in you every time you wear it. I don’t aim to change anything about you—I want to celebrate your individuality and the unique beauty of your curves. We all come in different shapes, heights, and sizes, and Curvitas is designed to be inclusive of all women, because every single one of us deserves to look and feel our best.
Made in Colombia and manufactured to perfection, I poured my heart into this brand, taking my time to perfect every detail. I am beyond proud to be part of your self-love journey, empowering you to walk with Confidence in Every Curve.
HOW I CONNECT:
One of the ways I love connecting with my followers is by being an open book. I enjoy trying on different outfits and showing you guys the difference my shapewear makes underneath! More than that, I connect with women by embracing the fact that we are all different—our bodies, our styles, and our confidence journeys. That’s why my shapewear is designed to be size-inclusive, so that every woman can find her perfect fit.
WHAT'S NEXT:
My vision for Curvitas is to make it a household name—something everyone loves and enjoys. But beyond that, my goal is to continue making a positive impact on women, inspiring them to dream big and show up for themselves every single day.
Here at Curvitas, we’d love to be a part of your everyday life as you grow and evolve into the woman of your dreams. My hope is that every time you wear Curvitas, you feel like the absolute best version of yourself—every single time.
Thank you so much for your continued support!